Matchai Bar
Branding & Website Design
The Story
The Matchai Bar project encompassed a comprehensive brand development and digital presence strategy for this culturally-rooted café. Beginning with foundational brand strategy, I crafted their mission, vision, and target audience statements to establish a clear market position that honors both Punjabi chai traditions and Japanese matcha inspiration. The scope extended to developing a distinctive brand voice that balances cultural authenticity with modern appeal, specifically targeting a Gen-Z audience seeking meaningful experiences.
Deliverables
+ Brand Strategy
+ Visual Identity
+ Website Design
+ Digital Marketing Assets
+ Launch Strategy
Whether you're refreshing your brand or launching something new, I bring strategic thinking and story-driven design to every project.
Let’s Talk
Like what you see?
I specialize in brand strategy, web design, and creative direction — blending big-picture thinking with hands-on execution. With experience across agency and in-house teams, I’ve partnered with Gen Z-led brands, DTC companies, and B2B/healthcare orgs to shape stories that connect and perform.
I bring a strategist’s mindset to every project — whether that means clarifying brand positioning, concepting campaigns, or crafting thoughtful design systems. If you’re looking for a creative partner who can flex across sectors and deliverables (with intention and good vibes), I’d love to connect.
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